The short version
- 1
We collect only what we need to do the work you, or our clients, ask for.
- 2
When we work for a client, the client decides how their customers’ data is used, and we follow their instructions.
- 3
Our AI calling agents call only people who made an enquiry, say they are an AI assistant, and stop when asked.
- 4
We never sell personal data.
- 5
You can ask to see, correct or delete your data at any time by writing to info@wakeupmonster.com.
Who we are
Wakeup Monster Technologies LLP, an app development and digital marketing agency based in Indore.
Wakeup Monster Technologies LLP (“Wakeup Monster”, “we”, “us”) is a limited liability partnership registered in India (LLPIN ACY-2615). We design and build apps and websites, run social media and performance marketing, generate leads, and build AI voice agents for businesses in India and abroad. We also build our own apps and products.
- Registered office
- 62, Asha Palace, Near Sangam Nagar, Bijasan Road, Indore, Madhya Pradesh 452005, India
- LLPIN
- ACY-2615
- Phone
- +91 7724986116
- Responsible person
- Rajat Khoware, Founder and Designated Partner
Who this policy covers
Anyone whose data we handle, directly or on behalf of a client.
- Visitors to wakeupmonster.com and people who contact us by form, email, phone, WhatsApp or social media.
- Our clients and the people on their teams.
- People who see or respond to ads and lead forms we run for clients.
- People called by AI voice agents we run for clients.
- Users of websites and apps we build or maintain for clients.
- Users of Wakeup Monster’s own apps and products.
Where one of our own products, or an app we built for a client, has its own privacy policy, that policy applies as well. If the two differ, the product’s own policy applies to that product.
What we collect
Contact details, project information, lead details and call records, depending on how you interact with us.
| Situation | What we collect | Where it comes from |
|---|---|---|
| You visit our website | Pages viewed, device and browser type, approximate location, and cookie data if analytics are switched on | Your browser |
| You contact us or book a call | Name, email, phone number, company and your message | You |
| You become a client | Contact and billing details, contracts, project files, and access to accounts you choose to share with us, such as ad accounts, app store accounts and hosting | You and your team |
| You respond to a client’s ad or lead form | What you enter in the form: name, phone number, email, city and answers to its questions, plus the consent text you agreed to | Meta, Google or the client’s website |
| An AI agent calls you for a client | Call time, duration and status, call recording, transcript and summary, and the answers you give, such as a preferred visit time | The call |
| You use an app or website we built | Whatever that product is designed to collect, as set by the client | The product |
| You use one of our own products | Account and usage data described in that product’s policy | The product |
How we use it
To do the work, keep things secure and meet our legal duties. Never to sell.
- Reply to enquiries, run discovery calls and send proposals.
- Deliver client work: design, development, hosting, maintenance, campaigns, content and reporting.
- Call and qualify leads for a client, then share the result with that client.
- Bill clients and keep accounts.
- Keep our systems and our clients’ systems secure and prevent misuse.
- Meet legal, tax and regulatory obligations.
- Improve our services, using aggregated or de-identified data wherever we can.
We rely on your consent, on what is needed to perform a contract you asked for, and on the other legitimate uses allowed under the Digital Personal Data Protection Act, 2023. We do not sell personal data, and we do not use our clients’ customers’ data to market our own services.
How this works in each service
Every service touches data a little differently. Here is how.
Social media management and content
We manage client accounts on Instagram, Facebook, LinkedIn and other platforms with the client’s permission. We may see comments and messages sent to those accounts and reply on the client’s behalf. We use them only to run that client’s account.
Performance marketing and lead generation
We run Meta and Google ad campaigns for clients. At the client’s request we may install tracking tools such as the Meta Pixel, the Conversions API or Google tags on the client’s website, and build audiences inside the client’s own ad accounts. Leads from these campaigns belong to the client and are delivered to the client.
AI voice agents: lead callback and AI receptionist
For clients who use our AI agents, a voice assistant calls people soon after they submit an enquiry, or answers calls made to the client’s number. Leads reach us from Meta Lead Ads through Meta’s official APIs, only for Pages we are authorised to manage, from Google Ads lead forms, and from the client’s website forms.
The assistant names the business it is calling for and says it is an AI assistant. The enquiry form tells you that calls may be recorded. Calls are made only within permitted calling hours. If you ask not to be called again, we stop and add your number to that client’s do-not-call list. The call result, summary and recording link are shared with the client by WhatsApp, email or a shared spreadsheet.
Websites and apps we build for clients
The client owns the product and its users’ data, and the client’s privacy policy applies. We access that data only as needed to build, test, launch and maintain the product, and only on the client’s instructions.
Video production
When we film or edit content for a client, the client is responsible for getting consent from the people who appear in it. We use the footage only for that client.
Our own apps and products
Wakeup Monster also builds its own products. Each one explains what it collects in its own privacy policy or in-app notice. Where a product does not have one yet, this policy applies.
When we act for a client
The client is in charge of their customers’ data. We process it for them.
For most client work, the client decides why and how personal data is used. Under the Digital Personal Data Protection Act, 2023, the client is the Data Fiduciary and Wakeup Monster is the Data Processor. We process that data only on the client’s documented instructions, keep it confidential, protect it, and delete or return it when the engagement ends.
If you have a question about how a business uses your data, please contact that business. We will help them answer you.
Data from Meta and Google
Platform data is used only for the client it belongs to.
Our Meta apps receive lead form data and send WhatsApp messages only for Pages and accounts we are authorised to manage for a client. We follow Meta’s Platform Terms and Google’s policies for any data we receive through their tools. We use this data only to provide our service to that client. We do not sell it or use it to build profiles of people, and we delete it when it is no longer needed or when you ask us to.
Where your data is stored
AI agent data stays in India. Client project data may sit where the client is.
Data for our AI agent platform is stored in India, in Google Cloud’s Mumbai region. We work with clients in India, Australia, the UAE, the UK and the US, so project data may be stored or processed in the client’s country or by providers in other countries. When that happens, we use providers with appropriate safeguards.
How long we keep it
Only as long as we need it.
| Data | How long |
|---|---|
| Call recordings | 90 days, unless the client asks for less |
| Lead and call records | For the client engagement, then deleted or returned to the client |
| Enquiries that do not become projects | Up to 24 months |
| Contracts, invoices and accounting records | As long as tax and accounting laws require |
| Technical logs | Up to 30 days |
| Do-not-call entries | Kept, so that you are never called again |
How we protect it
Encryption, access controls and the least access each person needs.
We use encrypted connections, access controls, two-factor authentication, a secrets manager for keys and tokens, and least-privilege access for our team. Production data stays in managed cloud services, not on personal devices.
No system is perfectly secure. If a breach affects your data, we will inform the affected client and you, and report it to the authorities as the law requires.
Your rights
Ask to see, correct or delete your data, or withdraw consent.
Under the Digital Personal Data Protection Act, 2023 and any other law that applies to you, you can ask us to:
- Tell you what personal data we hold about you and how we use it.
- Correct, complete or update it.
- Erase it.
- Stop using it where we rely on your consent, by withdrawing that consent.
- Let someone you nominate exercise these rights for you.
- Look into a complaint.
Write to info@wakeupmonster.com with the subject “Privacy Request”. If we hold the data for a client, we will pass your request to that client and help them respond. To delete data, see our Data Deletion page. If you live outside India, your local law may give you more rights. Write to us and we will help.
Children
Our services are not meant for anyone under 18.
Our website and services are for businesses and adults. We do not knowingly collect data from anyone under 18. Apps we build for clients follow the client’s own policies on children’s data.
Grievance Officer
Rajat Khoware looks at every privacy request himself.
- Grievance Officer
- Rajat Khoware, Founder and Designated Partner
- Phone
- +91 7724986116
- Address
- 62, Asha Palace, Near Sangam Nagar, Bijasan Road, Indore, Madhya Pradesh 452005, India
We acknowledge requests within 72 hours and resolve them within 30 days.
Changes to this policy
Updates appear here with a new date.
We update this policy when our services or the law change. The date at the top of this page shows the latest version. For significant changes, we will also tell our clients directly.